Business Success

The impetus toward subscriptions for access and micropayments for single use of online news is growing because online advertising alone cannot sustain the news organizations necessary to provide high quality and broad coverage.In recent weeks Rupert Murdoch announced News Corp. will begin shifting its newspapers to an online paid model in the next 12 months, starting with Wall Street Journal and then progressively shifting papers such as the New York Post, The Times of London, the Sun and The Australian...

Communicating regularly is hard work. It takes skill; it takes a voice; it takes having something to say; it takes time. Making money from it is even harder.The functions provided by websites, blogs, and social media clearly make it possible for people to express themselves in ways never before imagined, to share their opinions, to express their hopes and dreams, and to share the details of their lives. Media companies are watching these developments and many are rushing to provide content on any...